Mayank PatelMarketing Performance AdvisoryBook a call

Fifteen years of turning marketing data into decisions.

Marketing performance, CRM and analytics adviser, based in London.

I help teams pick the numbers that matter and act on them. You work with me directly.

Mayank Patel

Experience in numbers

15+

years in marketing performance, analytics and CRM

8

recognised organisations, from Intuit to Invesco

5

overseas markets where I set reporting standards for local teams

7

analytics and CRM tools used hands-on

These figures describe my career, not client results.

Where I've worked

Pick a sector.

Financial services

Measurement frameworks, performance reporting and competitor analysis.

  • Invesco
  • Investec
  • S&P Global
  • Barclays

See selected work

See the work

InvescoSee the workAVEVASee the workHyve GroupSee the workIntuitSee the work
  • BSc Medical BiochemistryKingston University
  • Affiliate memberChartered Institute for Securities & Investment
  • Three languagesEnglish, Hindi and Gujarati
  • Based in LondonWorking with clients across the UK

How I think

  1. 01

    Start from the decision

    Every number should help someone decide something.

  2. 02

    Fewer, clearer numbers

    A short scorecard beats a busy dashboard.

  3. 03

    Honest about the gaps

    If the data can't answer a question, I'll say so.

Tools: HubSpot, Salesforce, Marketo, Microsoft Dynamics 365, Tableau, QlikView, SQL.

Career

  1. 2024

    Intuit

    Senior Performance Marketing Analyst. Campaign performance and lead quality.

  2. 2021 to 2023

    Invesco

    EMEA Marketing Analytics Manager. KPI framework, dashboard tool, team coaching.

  3. 2020 to 2021

    AVEVA

    Global Marketing Analytics Manager. HubSpot and Salesforce reporting.

  4. From 2019 [confirm end date]

    Hyve Group

    Marketing Performance Analyst [confirm title]. Reporting standards and CRM set-up.

  5. 2017 to 2019

    ITE Group (now part of Hyve Group)

    Marketing Performance Analyst. Group reporting; Marketo, Tableau, Dynamics 365.

  6. 2016 to 2017

    Investec Asset Management

    Marketing Analytics Analyst. Performance reporting and competitor analysis.

  7. 2015 to 2016

    S&P Global Market Intelligence

    Marketing Assistant. Lead generation campaigns and events.

  8. 2009 to 2015

    UK Trade & Investment (now Department for Business and Trade)

    Marketing Insight Co-ordinator and earlier roles. Customer insight and e-campaigns.

  9. 2006 to 2008

    Barclays and BMO

    Banking operations. Earlier roles before marketing.

Let's make sense of your numbers 📈

Tell me what's frustrating you about your reports. We'll take it from there.

Book an introductory conversation